CASE STUDIES
Making A Scene
Brand Marketing: Peacock Original Content
Making A Scene was an original YouTube interview series created to spotlight Peacock Originals through behind-the-scenes conversations with cast and creators. Each episode focused on a standout moment from a Peacock series, with talent breaking down how the scene was conceived, filmed, and performed. The format turned traditional promotional interviews into something more engaging for audiences—inviting viewers into the creative process behind their favorite shows.
Designed specifically for YouTube, the series prioritized storytelling, personality, and fan curiosity, offering a deeper look at the craft behind Peacock’s original programming.
Role: Concept development, art direction, interview development, and social/video execution.
Hollywood Horror Trivia
Brand Marketing: Peacock Library Content
For Peacock’s Halloween horror campaign, I developed a social content activation filmed at Universal Studios Hollywood during Halloween Horror Nights.
Partnering with our host, the popular influencer Fannita, I used my love for the genre to script horror trivia questions based on titles in Peacock’s streaming slate and produced a street-style fan interaction format inside the park. The result was fast-paced social video that celebrated horror fandom while organically highlighting Peacock’s content library.
Role: Concept, scripting, influencer collaboration, production, social execution.
I’m Not OK, You’re Not OK
Illustrated Activity Book
I’m Not OK, You’re Not OK is a dark humor activity book I co-wrote and illustrated, published by Abrams Books in Fall 2020.
The book blends irreverent prompts, satirical self-reflection exercises, and playful illustrations to create an anti-self-help experience that pokes fun at the language of wellness culture. Designed as a fill-in activity book, it invites readers to engage with humor, honesty, and a little bit of chaos.
Role: Co-author, illustrator, concept development.
Sea Hag Siren
Original Social Series
Sea Hag Siren is a character-driven content lab I created to experiment with short-form storytelling, internet culture, and platform-native video formats. Through a mix of animated visuals, voiceover, and on-camera performance, the project blends astrology, tarot, and pop culture commentary into a distinct comedic voice rooted in a chaotic New England beach-witch persona.
This project serves as an ongoing sandbox for testing audience-building, social video formats, and rapid concept-to-production workflows across platforms.
Role: Concept, character development, writing, animation, video production, voice performance, editing, and distribution strategy.